Durex Campaign

D&AD Project 2019.

Brief: to persuade young people to carry condoms.

The message for my campaign is simple, have sex like a champion. The campaign utilises creatively cropped imagery and videos of Olympic athletes that are at the height of their profession and physical prowess. The campaign consists of posters, shareable GIFs and radio ads featuring heavy breathing and moaning, which is the sound of healthy pleasure.

Radio Ad